JamieCakeSF began as a passion project. Cake decorating has been a steady presence in my life for well over a decade. As a makeup artist and corporate cosmetic executive by day at organizations like Christian Dior, Laura Mercier, and Shiseido, I honed my craft by night.

My background in beauty, fashion, and art has tremendously influenced my design style and can be seen through my obsession for clean lines, creative color palette, texture driven, and sculpturally-influenced decorating style. I love using and incorporating all mediums of cake decorating from fondant to buttercream, to airbrushing, to cake painting. 

Like art, cakes should delight the eye, but most importantly intrigue the palette. I like to experiment with techniques, de-emphasizing sugar and testing the limits of exotic flavors of both cake and buttercream. 

Each cake is made to order and is custom designed in collaboration with the client. I work closely with my clients to translate their narrative of who, and what event the cake is for, into a visual story using flour, sugar, and eggs. 

Creating the design and telling the client’s story through cake is my favorite part of the process. No two cakes are ever the same.

My love for design and cake have never wavered, and I couldn’t think of anything better than to be able to share it and be apart of new celebrations.